The Burberry Fall/Winter 2010 campaign has actually gone interactive. On the site you can now not only view the pictures, but rotate, drag images and pause. Be sure to check out the gallery for more amazing shots from the 2010 spread.
Implications - An interactive campaign like this is not only fashion-forward, but futuristic and unique. While it's gimmicky in nature, it is also a great way to offer a variety of perspectives on the fashion that may appeal to a wider range of audiences.