'Broke Bike Alley' Gives You Customer Favors With its Contact Details

By: Amelia Roblin - Published: Oct 1, 2010 • References: rethinkcanada & adsoftheworld
The best way to attract customers is to give them something for free, and this ad campaign headed by Rethink promotes the 'Broke Bike Alley' advantage in more than just words.

The firm designed two customized business cards for 'Broke Bike Alley,' one that acts as a multifaceted tuning tool, and another as a tire patch. Any cyclist who's been fortunate enough to be carrying this shop's deets is more likely to phone up for a tune-up if its card has stopped a tire leak or fixed a wobbling wheel. Stats for Handy Business Cards Trending: Older & Buzzing
Research: 71,546 clicks in 295 w
Interest: 4 minutes
Concept: Broke Bike Alley
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: bamboo business cards, business cards 2.0, and self-promoting turntables.