Fashion Origami Sets Combine Crafting and Jewelry
Using the traditional Japanese art called origami this paper modeling kit contains 120 sheets of brightly colored origami paper and a full-color 28 page instruction book for the designs. You can create your own paper fashions- from dresses to high-end boots. It's the perfect gift for fashion lovers for about $10.
Implications - Consumers enjoy crafting products because they feel these items are distinctly unique from their peers' and that they have much intrinsic value. Companies can therefore offer craftable versions of their existing products in order to satiate consumer desire to build their own items.