Here comes Suzy Snowflake...er, McCafe Snowflakes dressed in coffee brown. Sorry, but the Christmas bug has hit me early this year. I meant to say that McDonald’s has an interactive holiday campaign promoting their yummy McCafe Cappuccinos.
McDonald’s created a special site called McCafeSnowflakes.com. From there, you get a virtual coffee cup and tap it away on a virtual napkin. Once finished, you’ll have your very own, unique, McCafe Snowflake to print off.
You can make as many McCafe Snowflakes as you desire, so it’s a great way to pass time at the office. It would also be a great site to send the kiddies off to when the inevitable whines of, "I’m bored, I don’t know what to do", hit during Christmas vacation.
I think the McCafe Snowflakes come out pretty enough that I may print off my creations, grab a one-hole puncher, some string, and hang it on my Christmas Tree. They’d also work great printed on card stock to create home-made Christmas cards to send off.
Stats for Interactive Holiday Campaigns
Trending: Older & Mild
Research: 8,225 clicks in 390 w
Interest: 4 minutes
Concept: Interactive Holiday Campaigns
Related: 64 examples / 49 photos
Segment: Males, 12-55
Comparison Set: 23 similar articles, including: fashion buying technology, interactive animal posters, and interactive dark knight promotions.
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