From Scannable Subway Libraries to Invitation-Carrying Bananas

By: Alexander Lam - Published: • References:
The prevalence of the Internet has allowed advertisers to launch QR code campaigns in an effort to integrate the online world with the real one. Since QR codes provide a quick and convenient way to launch web pages, they have become increasingly prevalent in both print and interactive campaigns. The simple and effective functionality of QR codes has allowed them to efficiently augment any promotion. This list contains campaigns and ads that incorporate QR codes in a fun and effective way.

The smartphone's popularity has presented marketers with the chance to incorporate multimedia elements into their 2D print ads. Using QR codes, advertisers have brought print visuals to life. Promotions like speaking smartphone ads use video elements to grab the attention of readers. Other campaigns like scannable product deliveries and virtual pop-up shops leverage smartphones to let consumers instantly buy products upon seeing an ad. Stats for 25 QR Code Campaigns Trending: Older & Warm
Traction: 9,131 clicks in 71 w
Interest: 1.4 minutes
Concept: QR Code Campaign
Related: 186 examples / 143 photos
Segment: Neutral, 18-55
Comparison Set: 68 similar articles, including: bare naked qr codes, qr code flag ads, and honest augmented reality tags.