The Australia Post's Unique Postage Stamp Lets You Send a Video

By: Laura McQuarrie - Published: Apr 26, 2014 • References: & adverblog
If you love it when you come across a unique postage stamp, you'd definitely find the Australia Post's 'Video Stamp' amusing.

With the growing popularity of online shopping, it's quite easy to send thoughtful gifts to friends and family. But even if there's an option to gift wrap, or add a personal message, it can still feel a little impersonal. The Video Stamp takes the form of a QR code on an Australia Post parcel, which can be scanned to lead the recipient of a parcel to a video from the sender.

The Video Stamps were developed by Clemenger BBDO for the Australia Post and it's a brilliantly simple way to make receiving personal mail that much more special. Stats for Video Postage Stamps Trending: Older & Mild
Research: 440 clicks in 108 w
Interest: 0.5 minutes
Concept: "unique Postage Stamp"
Related: 79 examples / 61 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: dead celebrity id photos, minimalist stationery organizers, and vintage jet-setter packaging.