This QR Campaign Raises Your Self-Esteem

By: Alexander Lam - Published: Jun 6, 2013 • References: & ibelieveinadv
In order to promote the Diagonal Mar Shopping Centre, a bag that improves your confidence called 'The first bag that raises your self-esteem' was created.

The shopping bag features an attractive man with a QR Code over his mouth. Just scan the code with your smartphone and a video of a floating mouth appears. The video then proceeds to complement the owner of the bag on her looks.

The campaign was conceived by the Spanish branch of ad agency JWT. After noting that many women go shopping to boost their self-esteem and receive complements, JWT decided to go a step further. The bag indiscriminately hands out complements to women and thus acts to boost their confidence and self-image. Stats for Self Esteem-Boosting Bags Trending: Older & Average
Research: 1,310 clicks in 154 w
Interest: > 3 minutes
Concept: Raise Your Self Esteem
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: self-esteem-promoting restaurants, packaged emotional fulfillment, and burning violence ads.