The CI Central de Intercambio Campaign Promotes Informed Travel

By: Meghan Young - Published: Mar 1, 2013 • References: ibelieveinadv
The CI Central de Intercambio ad campaign does just promote travelling, it promotes informed travelling. As the largest youth and student travel organization in Brazil, the company provides people with the widest choice in educational programmes and travel services. This is illustrated by images of flags rendered in common QR codes.

Cleverly conceived and executed by Media Contacts, an ad agency São Paulo, Brazil, the CI Central de Intercambio ad campaign headed by creative director Luis Renato Constantino, who oversaw creatives Mateus Oliveira, Felipe Delphorno and Fabio Lemos. They worked together illustrate the tag line, "You learn with the world." A strong message to send out, it encourages youths to expand their knowledge and experience by embracing the world. Of course, they would be armed with helpful hints along the way. Stats for QR Code Flag Ads Trending: Older & Warm
Research: 3,784 clicks in 169 w
Interest: 1.5 minutes
Concept: CI Central De Intercambio
Related: 31 examples / 24 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: body part clothing ads, celebrity-mimicking kid ads, and weight-loss public transport ads.