The 'Interactive Obituary' Brings Newspaper Postings to Life

By: Alexander Lam - Published: Jul 9, 2013 • References: & ibelieveinadv
With the goal of making the classic newspaper obituary more personal, Mexican funeral home Funerarias J. García López released the 'Interactive Obituary.' Each Interactive Obituary is composed of some text and a QR code. Readers can scan the code with their smartphones in order to access a short video that celebrates the deceased's life. The video is composed of photos and phrases that provide a snapshot of that person's life.

The Interactive Obituary was created by Mexican ad agency Ganem Group in order to help newspaper obituary postings achieve their true purpose. With only a short blurb and a birth and death date, traditional postings don't do much to celebrate the life of the dead. With the Interactive Obituary, viewers can actually learn about the life of the deceased. Stats for Animated Obituary Ads Trending: Older & Mild
Research: 726 clicks in 150 w
Interest: > 3 minutes
Concept: Interactive Obituary
Related: 86 examples / 66 photos
Segment: Neutral, 35-55+
Comparison Set: 31 similar articles, including: powerful cleaning campaigns, toasted sidekick campaigns, and speaking window campaigns.