Taco Bell Uses Lemons and Avocados to Create Giant Code

By: Katherine Vong - Published: Jul 13, 2012 • References: cantinabell & brandingmagazine
To demonstrate the gourmet freshness of its new Cantina Bell menu, Taco Bell has created two giant fresh fruit QR codes, which have been made from many, many lemons and many, many avocados.

To do so, the team, working at the Annabelle Breaky Studios in San Francisco, had to assemble the lemons and avocados just so, in order for the finished fruit QR codes to actually work. The video here shows how much effort was required to arrange the pieces of fruit, from halving the avocados and cutting the tips of the lemons off so that they would lie flat, to arranging the fruit using meter measuring sticks and tape measurers.

When scanned, the fruit QR codes will take you to information about the new Cantina Bell line, which features foods from world class chef Lorena Garcia. The menu includes gourmet-style fare, including citrus herb marinated chicken and cilantro-infused rice, made from fresh ingredients such as Hass avocados and whole black beans. Stats for Fresh Fruit QR Codes Trending: Older & Mild
Research: 1,946 clicks in 201 w
Interest: > 3 minutes
Concept: Fruit QR Codes
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
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