'It's a Boy' Direct Mail Piece Places Infantile Private Parts

By: Armida Ascano - Published: Nov 24, 2010 • References: adsoftheworld & adsoftheworld
The 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your baby's private parts, leaving a conveniently placed hole for the recipient's finger to go through.

The piece boasts an astonishingly simple, yet effective execution and concept. The 'It's a Boy' direct mail piece makes its point in the most straightforward way possible. Stats for Phallic Congratulatory Cards Trending: Older & Buzzing
Research: 27,310 clicks in 286 w
Interest: 4 minutes
Concept: It S A Boy
Related: 43 examples / 33 photos
Segment: Males, 18-35
Comparison Set: 16 similar articles, including: eerie infant sculptures, virtual baby makers, and speeding babies.