'It's a Boy' Direct Mail Piece Places Infantile Private Parts

The ‘It’s a Boy’ direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your baby’s private parts, leaving a conveniently placed hole for the recipient’s finger to go through.

The piece boasts an astonishingly simple, yet effective execution and concept. The ‘It’s a Boy’ direct mail piece makes its point in the most straightforward way possible.