As You Read the Ice Age Publication, You Destroy a Polar Bear's Habitat

By: Allison Love - Published: Jul 30, 2010 • References: atelier29.blogspot &
The Ice Age Publication design from Changzhi Lee is quite a clever one. Created in the shape of an iceberg, the Ice Age Publication pamphlet is actually read by destroying the iceberg, thereby ruining the polar bear's habitat.

As the pamphlet is unraveled, the ice metaphorically 'melts,' which is designed to mimic the actual state of Arctic icebergs in today's climate. The Ice Age Publication is in place to educate people on the deteriorating state of the Arctic as greenhouse gases and climate change begin to seriously hinder the natural landscape. Stats for Interactive Print PSAs Trending: Older & Chilly
Research: 1,646 clicks in 304 w
Interest: 4 minutes
Concept: Ice Age Publication
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
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