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Foldable Rodalink bicycles are being advertised on foldable paper as a way to attract new customers to the idea of buying a convertible bike. The Indonesian company launched this campaign to show potential consumers how fun and easy the two-wheeler would be to assemble, as represented by the simple, playful exercise of unfolding its image wrapped in an envelope.

The promotion features five foldable Rodalink bicycles, their specs and an image of the collapsed product. Since many of the targeted clients have never owned such a bike, this captivating campaign will certainly unfold into success.