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Score: 5.7
Warm Top 4 Examples: 38,731 Total Clicks Date Range: Nov 12 - May 13
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Leader distrust and political parody is expressed through mockery
Implications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own. [More]
Score: 5.1
Warm Top 4 Examples: 16,468 Total Clicks Date Range: May 10 - Apr 13
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Digital vigilantism takes on political and special interest adgendas
Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web. [More]
Score: 6.5
V. Hot Top 4 Examples: 17,019 Total Clicks Date Range: Jan 13 - Mar 13
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Online phenomenons are becoming real-world power influencers
Implications - Online memes are now catapulting regular people and pets into fully-fledged stardom. Grumpy Cat, Psy (from Gangnam style) and various other online sensations are launching books, product lines and are even appearing on major broadcast networks. While the lifespan of these web celebrities in pop culture may be short-lived, their influence at the their peak is intense. [More]
Score: 4.2
Warm Top 4 Examples: 6,019 Total Clicks Date Range: Nov 10 - Mar 13
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Online influencers are connecting with brands to create connections
Implications - Those highly connected individuals in the social media realm can have big pull when it comes to driving their network to action. Marketers are finding ways to engage and reward influencers, spawning VIP perks for those with online clout who can drive social media conversations about new launches and brands. [More]
Score: 3.5
Mild Top 4 Examples: 11,343 Total Clicks Date Range: Jan 12 - Aug 12
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Immortalizing popular figures by turning them into figurines
Implications - When it comes to celebrities and famous figures, we all want a piece, which explains the gigantic market for celebrity products, ranging from clothes to fragrances to even dirty bath water. Another way consumers can now indulge in their celebrity obsession is by purchasing dolls and toys in the likeness of these famous individuals, such as Kate Middleton, Karl Lagerfeld, Steve Jobs, President Obama and more. While these people may not be action heroes, per se, immortalizing them in such a way points to society's reliance on powerful figures who have the potential and ability to create change and influence our decisions. [More]
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Score: 5.8
Warm Top 4 Examples: 49,919 Total Clicks Date Range: Jun 11 - Jul 11
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Consumers love chronicling the rise of the Internet & social media
Implications - Infographics are growing steadily in number and many of them are dedicated to recounting the rise and reach of the Internet and social media giants like Twitter and Facebook. Despite social networks being around for a while now—Facebook is 7 years old and Twitter is 5—consumers, especially web users, are still fascinated with their influence and grasp. Thus, they continue to be intrigued by graphic or video depictions that tell the stories behind today’s most influential lifestyle and marketing tools. [More]
Score: 4.5
Warm Top 4 Examples: 111,638 Total Clicks Date Range: Jan 11 - Mar 11
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Real-life superhero innovations give consumers something to believe in
Implications - Children have traditionally looked up to superheros, who encourage them to be “brave” during times of despair. Today’s adult consumer isn’t afraid to carry on their vigilante obsession, looking for inspiration anywhere they can during times of extreme stress. Luckily, there is a slew of hero-inspired products available to encourage consumers to stay strong and brave no matter how tough life gets. [More]
Score: 5.3
Warm Top 4 Examples: 99,638 Total Clicks Date Range: Jul 10 - Jan 11
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Severe historical figures become modern pop culture comedians
Implications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy. [More]
Score: 5.9
Hot Top 4 Examples: 124,667 Total Clicks Date Range: Mar 10 - Jan 11
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Religious references push the buttons of consumer shock
Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue. [More]
Score: 4.7
Warm Top 4 Examples: 44,484 Total Clicks Date Range: Dec 10 - Jan 11
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Glamorized geeks are hailed as celebrities, redefining pop culture
Implications - Media that was once populated by traditionally beautiful pop culture figures are being taken over by “neo-nerds,” whose quirky qualities are increasingly being considered beautiful by the general population. The neo-nerd is a strange yet successful person who (unlike their prototypical nerd predecessor) is not only accepted by, but hailed as, a superior in society. Today’s nerds have become symbols in society that question the traditional meaning of “cool.” [More]