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The President Obama Chat Engaged Young College Students on Tumblr

By: Laura McQuarrie - Published: • References: whitehouse.tumblr & mashable
On June 10th, there was a gathering at the White House for a President Obama chat, along with Tumblr's CEO and co-founder David Karp, who fielded questions from Tumblr users. The #ObamaIRL Q&A session was the perfect way to engage young Tumblr users, since many of them would find a discussion on college, tuition and student loans relevant. The chat was devised as a smart way for Obama to interact directly with students and announce the extension of the Pay As You Earn student loan repayment program.

Obama and his campaigns have always been taken advantage of social media and its reach, and as usual, there was plenty of good advice and humor from the discussion on education. Stats for Interactive Presidential Chats Trending: This Quarter & Popular
Traction: 1,089 clicks in 14 w
Interest: > 3 minutes
Concept: "president Obama Chat"
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: comically controversial clothes, political movie posters, and deceptively painted faces.