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Intangible Generosity
Consumers express affection through digital gift giving
Implications - Though brands are becoming familiar with the marketing tactic of awarding consumers via social media, the development of consumer-to-consumer digital love is just beginning. While online apps and games are often sponsored by companies as part of their marketing efforts, online gift-giving relies on real peer-to-peer appreciation and also makes generosity accessible to everyone—not just those who can afford it.
| Score: 4.1 |
Mild
Top 6 Examples:
Date Range:26,701 Total Clicks Jun 10 - Feb 11 |
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Featured Examples | |||||||||||
Madeover Santa GreetingsSend Some Customized E-cards from 'Rebrand Santa'There's almost less than a week until Christmas, which means everyone is freaking out about last minute shopping and Christmas cards. Here's something fun that relieves stress and helps with the last bundle… [More] |
Everyday Customized E-CardsCard Karma Lets You Say Something Sweet on Any OccasionCard Karma is an awesome website that links Flickr pictures to a customizable card-making app. Everything from memes to stills can be turned into a card with Card Karma, offering the option for an accompanying… [More] |
Social Media Coffee GiftsThe Starbucks Card eGift Program is for Any OccasionJust in time for Valentine's Day, the Starbucks Card eGift program won't just get people thinking about this upcoming occasion, it'll get them participating in it. The new digital gift card makes it easier… [More] | |||||||||
Social Media Christmas GiftsEtsy's Holiday Gift Ideas are Taken from Facebook "Likes"Social media has been able to smoothly incorporate itself into society, and what better way to blend itself into the spirit of the season than with holiday gift ideas? Etsy has created an application on… [More] |
Social Media Payments'Pay With a Tweet' Sees the Value in Social NetworksA new and innovative way to purchase products is Pay With a Tweet. The German-American Innovative Thunder team created the revolutionary payment system. They acknowledge that today, buzz about your product… [More] |
Virtual Smooching AppsMake Out With Your Webcam With the Mistletoe Roulette WebsiteMistletoe Roulette is a virtual kissing booth that follows the lovey-dovey holiday tradition of kissing under the mistletoe.
Created by digital ad agency Hugo & Cat, this program turns your webcam into… [More] | |||||||||
