Nathalie Miebach's Sculptures Are A Physical Representation Of Meteorology
By: Josh Milenthal -
Published: Sep 3, 2010 Updated: Aug 18 2011 • References: nathaliemiebach
Artist Nathalie Miebach is playing the hand of God by capturing the weather in her weather data sculptures. She captures meteorological data and compiles it into functional musical scores that can by played by musicians. The musical scores are the inspiration for her sculptures and are translated into physical objects.
Each piece a unique representation of the weather at a specific time and place, ensuring that these one-of-a-kind weather data sculptures won't be replicated.
Implications - Consumers gravitate towards whimsical artistic creations because it provides viewers with euphoric escapist experiences, which consumers use as stress relief. Corporations may want to consider using whimsical art in their promotional campaigns in order to garner consumer attention to their causes.