Apocalyptic Attitude

Consumers go above and beyond in preparation for doomsday
Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging.
SCORE: 5.3
Warm Top 6 Examples: 154,713 Total Clicks May 10 - Feb 11
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DEMOGRAPHICS
Haute Apocalypse Gear - The Heyniek 'Fantastic Fatalism' Line is a Hot Way to Go
SCORE: 6
Hot 7,321 Clicks Pub: Jan 5, 11
Haute Apocalypse Gear
The Heyniek 'Fantastic Fatalism' Line is a Hot Way to Go
The Heyniek 'Fantastic Fatalism' line is based on the Mayan prediction that 2012 will be the end of the world. Visual artist Heyniek, or Niek Pulles, has designed an imaginary fashion line called 'Fantastic… [More]
Artistic Apocalyptic Avoiders - The 'Climate Capsules: Means of Surviving Disaster' Exhibition
SCORE: 4.1
Hot 9,260 Clicks Pub: May 10, 10
Artistic Apocalyptic Avoiders
The 'Climate Capsules: Means of Surviving Disaster' Exhibition
25 German artists have created an exhibit entitled ‘Climate Capsules: Means of Surviving Disaster’ which plays with survival of the inevitable Apocalypse in very intriguing ways. The apocalyptic avoiders… [More]
Post-Apocalyptic Vegetable Farms - Lettuce-Growing Vending Machine Produces Sunless Salad Greens
SCORE: 5.9
Hot 16,224 Clicks Pub: Nov 6, 10
Post-Apocalyptic Vegetable Farms
Lettuce-Growing Vending Machine Produces Sunless Salad Greens
This Japanese lettuce-growing vending machine grows salad greens with fluorescent bulbs instead of sunlight and can produce more than 20,000 heads of lettuce a year. It's good to know that even in a nuclear… [More]
Compact Multiuse Survival Gear - Sol Survival Kit Prepares You for the Worst
SCORE: 5.9
Warm 94,593 Clicks Pub: Dec 24, 10
Compact Multiuse Survival Gear
Sol Survival Kit Prepares You for the Worst
Whether you're a camper, hiker or just enjoy the adventures of the outdoors, having proper equipment is always a must. The 'Sol Survival Kit' is definitely one of those items you should bring when something… [More]
Minimalist Gas Masks - The Samsonite Breathing Mask Trims the Fat off Conventional Gas Masks
SCORE: 4.7
Warm 15,496 Clicks Pub: Oct 24, 10
Minimalist Gas Masks
The Samsonite Breathing Mask Trims the Fat off Conventional Gas Masks
Bradly Hood is a designer who is trying to change the conventional perception of the gas mask with his Samsonite Breathing Mask. This mask is designed to let users breathe easily without encumbering their… [More]
Communal Apocalyptic Abodes - The ‘Vivos' Shelters Will Protect Your 'Hood
SCORE: 4.9
Mild 11,819 Clicks Pub: Oct 11, 10
Communal Apocalyptic Abodes
The ‘Vivos' Shelters Will Protect Your 'Hood
Public paranoia surrounds the possibility of apocalypse in our lifetime, making hideouts like these ‘Vivos’ shelters an appealing investment for those with high anxiety. TerraVivos has made plans for… [More]