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Apocalyptic Attitude
Consumers go above and beyond in preparation for doomsday
Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging.
| Score: 5.6 |
Warm
Top 6 Examples:
Date Range:82,797 Total Clicks May 10 - Feb 11 |
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Haute Apocalypse GearThe Heyniek 'Fantastic Fatalism' Line is a Hot Way to GoThe Heyniek 'Fantastic Fatalism' line is based on the Mayan prediction that 2012 will be the end of the world.
Visual artist Heyniek, or Niek Pulles, has designed an imaginary fashion line called 'Fantastic… [More] |
Artistic Apocalyptic AvoidersThe 'Climate Capsules: Means of Surviving Disaster' Exhibition25 German artists have created an exhibit entitled ‘Climate Capsules: Means of Surviving Disaster’ which plays with survival of the inevitable Apocalypse in very intriguing ways. The apocalyptic avoiders… [More] |
Post-Apocalyptic Vegetable FarmsLettuce-Growing Vending Machine Produces Sunless Salad GreensThis Japanese lettuce-growing vending machine grows salad greens with fluorescent bulbs instead of sunlight and can produce more than 20,000 heads of lettuce a year. It's good to know that even in a nuclear… [More] | |||||||||
Compact Multiuse Survival GearSol Survival Kit Prepares You for the WorstWhether you're a camper, hiker or just enjoy the adventures of the outdoors, having proper equipment is always a must. The 'Sol Survival Kit' is definitely one of those items you should bring when something… [More] |
Minimalist Gas MasksThe Samsonite Breathing Mask Trims the Fat off Conventional Gas MasksBradly Hood is a designer who is trying to change the conventional perception of the gas mask with his Samsonite Breathing Mask. This mask is designed to let users breathe easily without encumbering their… [More] |
Communal Apocalyptic AbodesThe ‘Vivos' Shelters Will Protect Your 'HoodPublic paranoia surrounds the possibility of apocalypse in our lifetime, making hideouts like these ‘Vivos’ shelters an appealing investment for those with high anxiety.
TerraVivos has made plans for… [More] | |||||||||
