Rookie

Working Girl's Survival Kit

By: Gaelle Devins - Published: May 13, 2006   Updated: Jun 8 2011 • References:
Hectic life, hectic schedule, hectic everything...well in this hectic world we, working women, all need a little bit of attention and comfort. This cute and trendy suitcase is the perfect companion to offer to any of your girlfriends starting a new job.

It contains about 20 essential objects needed to survive at work. Toothbrush, nail polish remover, handcream, mints,...

The kit also exists for men and bachelorettes.

Implications - With the recent downturn of the economy, those still employed are finding themselves overworked and overstressed in an effort to keep up with the daily changes of the business world. Corporations and companies can capitalize on these work stresses by creating products that appeal directly to a consumer's desire to stay organized on a rigorous work schedule.