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PRO > World > Bizarre

Score: 5.9
Warm Top 4 Examples: 69,297 Total Clicks Date Range: Jun 10 - Feb 11
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Less luxury is more as consumers search for a truly unique vacation
Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance. [More]
Score: 5.5
Warm Top 4 Examples: 127,468 Total Clicks Date Range: May 10 - Feb 11
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers go above and beyond in preparation for doomsday
Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging. [More]