PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards

PRO > World > Bizarre

Score: 7.3
This Quarter and Warm Top 4 Examples: 7,515 Total Clicks Date Range: Mar 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to adventurous remedies for well-being
Implications - Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 23,832 Total Clicks Date Range: Mar 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Targeting Boomers, travel evolves to cater to those craving wanderlust
Implications - Formalized ways to complete one's bucket list are taking precedent on a global scale to satisfy growing Boomer desire to make each trip more about unique experiences worthy of brag rights. Offering the opposite of relaxation, the destinations shy away from luxurious amenities to focus on everything that isn't material to create meaningful memories and embrace carpe diem. [More]
Score: 5.8
Warm Top 4 Examples: 70,182 Total Clicks Date Range: Jun 10 - Feb 11
DEMOGRAPHICS
Popularity
Activity
Freshness
Less luxury is more as consumers search for a truly unique vacation
Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance. [More]
Score: 5.5
Warm Top 4 Examples: 156,885 Total Clicks Date Range: May 10 - Feb 11
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers go above and beyond in preparation for doomsday
Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging. [More]