The Subivor, which comes with its doomsday video, sells for $27.99.
Charmed. I'm sure.
Here is another survival kit trend
Implications - All industries can benefit from the opportunity to recognize consumer's fears and uncertainties and reassure them that your product or service can help them escape from the inevitable. Products and services that consumers believe can save them money, time, or help them to overcome harm, can be extremely lucrative.