Subivor for Subway Emergencies

By: lourdes sanchez bayas - Published:   Updated: Jun 2 2011 • References: subivor & complex
The Doomsday industry is expanding. A business by the name of Subivor has produced a so-called subway survival kit complete with protective mask, flashlight, a pry bar, a silver-tone metal whistle, and towelette pouch and a compact bag with a reflector tape.

The Subivor, which comes with its doomsday video, sells for $27.99.

Charmed. I'm sure.

Here is another survival kit trend

Implications - All industries can benefit from the opportunity to recognize consumer's fears and uncertainties and reassure them that your product or service can help them escape from the inevitable. Products and services that consumers believe can save them money, time, or help them to overcome harm, can be extremely lucrative.

Stats for Urban Survival Kits Trending: Older & Mild
Traction: 11,092 clicks in 357 w
Interest: 2.7 minutes
Concept: Urban Survival Kits
Related: 40 examples / 31 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: 70 special edition refreshments, social call center alternatives, and 80 hip hop fashion finds.