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Score: 5.3
This Year and Mild Top 4 Examples: 2,351 Total Clicks Date Range: Jul 15 - May 16
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The idea of upcycling infiltrates alternative energy
Implications - Upcycling has gained popularity in industries such as food service and fashion, creating more urgency around the ongoing attempt to turn waste into energy. Progress made in this area explores everything from human waste to environmentally unfriendly refuse, the latter providing an overlapping attempt at sustainability that aligns perfectly with today's increasingly green consumer. [More]
Filed in: TechScience
Score: 7.3
This Quarter and Warm Top 6 Examples: 5,223 Total Clicks Date Range: Apr 15 - Aug 16
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Regional marijuana legalization opens the door for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Score: 4.3
This Year and Mild Top 4 Examples: 1,519 Total Clicks Date Range: Mar 15 - Apr 16
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The gap between medical professionals and consumers is closing
Implications - As more consumers rediscover the value of autodidacticism within base-level medical education, a desire for more in-depth, professional-level data can be observed. This creates an opportunity for healthcare professionals to connect to consumers in a more intimate way, while creating more opportunity for use of readily available data. [More]
Score: 4.4
This Year and Mild Top 4 Examples: 1,224 Total Clicks Date Range: Jul 15 - Apr 16
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Healthcare providers look to big data for better customer service
Implications - As brands look to fulfill accelerated consumer expectations around access to services, many healthcare facilities are looking at qualitative information gleaned from big data to redesign the customer experience. In addition to streamlining operations, this process highlights the opportunity to accelerate existing parts of a product or service by accumulating insight into the consumer experience and making subtle, but extremely well-informed tweaks. This ensures innovation within a familiar capacity. [More]
Score: 4.8
This Year and Mild Top 6 Examples: 11,642 Total Clicks Date Range: Jan 15 - Apr 16
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More traditional scientific data is fueling large and small organizations
Implications - Though the phrase Big Data is making waves among marketers, the idea of data analysis is nothing new to those in more scientific industries. With this in mind, it is unsurprising that businesses are now using scientific data to find deeper insights than the simple accumulation of consumers' brand interactions. This speaks to the level of competition and diversity of uses within the world of data. [More]
Score: 4
This Year and Mild Top 5 Examples: 1,712 Total Clicks Date Range: Nov 14 - Apr 16
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Doctors self-educate by linking into knowledge-sharing platforms
Implications - As consumers begin to take more responsibility for their health and wellness, medical professionals are embracing socially minded platforms that encourage self-education and exploration of peer-to-peer shared data. Linked to the fast accelerating nature of consumer expectations around healthcare service, this shift demonstrates the need for physicians and researchers to curate their own set of digital tools that help make sense of the bevy of data emerging from new technologies. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 2,129 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers invest in humidifiers that offer multiple benefits
Implications - As consumers pursue technological solutions for health concerns, many are embracing humidifying systems that simultaneously work to track and prevent a build of allergens that may cause a reaction. In addition to highlighting a consumer attitude that values preventative measures over reactionary responses, this shift relates to the active role individuals are ready to play in ensuring their own health. [More]
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Score: 6.1
This Year and Warm Top 5 Examples: 1,834 Total Clicks Date Range: Apr 16 - Apr 16
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Consumers opt for cost-efficient, low-energy at-home hair removal
Implications - As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 6,977 Total Clicks Date Range: Mar 15 - Mar 16
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Consumers flock to experiential attractions focusing on future food
Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3D-printed food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing. [More]
Score: 4.3
This Year and Mild Top 6 Examples: 1,136 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace next generation speech recognition tech
Implications - As consumers become more comfortable with biometric authentication tools, voice recognition technology continues to evolve beyond the initial login function. Often incorporating search capabilities, the next generation of speech recognition features will see the interface experience accessible and controlled by one's voice. In addition to highlighting the increasingly naturalistic relationship between consumers and their devices, this progression also speaks to the evolution of user experience design as it relates to purchasing decisions. [More]