The Coors Light 'Snap.Send.Score' Contest Gets You to the Super Bowl

By: Armida Ascano - Published: Dec 22, 2010 • References: coorslight & brandchannel
The Coors Light 'Snap.Send.Score' promotion is an inventive marketing initiative involving loads of tech and testosterone. The contest calls for consumers to photograph SnapTags with a smartphone, send in the photographs, and ultimately enter to win a deluxe trip to the Super Bowl.

SnapTag is a revolutionary technology used to make marketing and advertising much more interactive. Bearing a brand logo aesthetic, SnapTags allow the same level of involvement as QR codes, except in a prettier package. The Coors Light 'Snap.Send.Score' makes optimal use of the technology. Check it out in the attached video. Stats for Macho Mobile Promotions Trending: Older & Mild
Research: 2,596 clicks in 282 w
Interest: > 3 minutes
Concept: Coors Light Snap Send Score
Related: 61 examples / 47 photos
Segment: Males, 18-35
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