The Edible QR Competition Creates Tasty Mobile Marketing

The NYC Registor recently held an Edible QR Competition to see which foods could have a QR code printed and read on them by Google Googles on Android devices. As expected, the competition led to the creation of many tasty QR codes including—but not limited to—tortilla and waffle QR codes.

QR codes have become a big deal over the last few years as marketers look for new and different ways to reach their customers. I could easily see the Edible QR Competition leading to the creation of any number of edible QR codes in the near future. Food: the final frontier.