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Made-Over Masculinity
Traditional "manliness" is shaken by men's interest in makeup
Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
| Score: 4.9 |
Warm
Top 6 Examples:
Date Range:75,639 Total Clicks Aug 10 - Feb 11 |
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Bearded Makeup ModelsLip Service by Armin Morbach Frames Gentlemen Wearing MagentaTo get the optimal impartial opinion of a lip color, Lip Service by Armin Morbach certainly offers the best method. Featuring Johnny Harrington with full red facial hair, the cosmetics editorial is by… [More] |
Lipstick-Wearing MenThe Vivienne Westwood AW11 Men's Collection is Femininely MasculineThe contrast between traditionally masculine outfits and unorthodox male makeup in the Vivienne Westwood AW11 Men's collection is rather fetching if I do say so myself. I like my men to be manly, but there… [More] |
Lipstick-Wearing MalesFrench WAD Magazine Promotes Men in MakeupFor its current 'Man Issue,' WAD magazine compiled a stock of makeup-wearing men, with red and plum-colored lipstick. In the hopes of connecting with the audience and promoting androgyny and sexuality,… [More] | |||||||||
Warpaint Makeup SpreadsPhotographer Jayden Tang's Eccentric Men's Grooming EditorialChina-born Jayden Tang is a fashion photographer who now lives and works in London, England after getting an M.A. in fashion photography at the London College of Fashion. Jayden Tang's latest editorial… [More] |
Glossy-Lipped BoytographyRiver Viiperi Glistens in Ones2Watch February 2011International model River Viiperi gets all shiny and glossy for the latest Ones2Watch February 2011 editorial entitled 'Goodbye Horses.' Photographer Zeb Daemen teamed up with makeup artist Sigrid Volders… [More] |
Zombie Male MakeupThe Daniel Radcliffe Spread for Dazed and Confused November 2010Daniel Radcliffe looks to shed his Harry Potter persona in the Dazed and Confused November 2010 issue. Shot by Serge LeBlon, the spread succeeds in shining a new light on everyone's favorite warlock. Wearing… [More] | |||||||||
