Cosmic Menswear Lookbooks
The JULIAANDBEN Spring/Summer 2011 menswear collection is made up of low cut v-neck shirts, unstructured blazers and baggy pants. The cosmic looking pictorial shines a light on the model's face, allowing the audience to focus more on JULIAANDBEN's clothing.
Implications - Current media moguls are encouraging their followers to embrace their individuality by sporting bold fashions. These consumers seek items that are unique for their futuristic and atypical designs. Companies can appeal to young and fashionable demographics by manufacturing styles that are highly contemporary and reflect the fashions of popular celebrities.