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Connected Activism
Organizations actively use social media for social good
Implications - As social good becomes more relevant in the purchasing decision of today’s consumer, one way to reach them is through social media. Facebook, Twitter and other online networks are being used to enhance activist or charitable activities, allowing marketers to take advantage of the relationships between online users and the ability of the Internet to take a message to viral heights.
| Score: 3.9 |
Warm
Top 6 Examples:
Date Range:49,992 Total Clicks Jun 09 - Feb 11 |
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Featured Examples | |||||||||||
Social Media SacrificesCelebs Offer Up Their Digital Lives for the Buy Life CampaignThe Buy Life campaign may seem like social media suicide, but the macabre movement is for an amazing cause.
Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with… [More] |
Altruistic Celeb Assassinations (UPDATE)'Keep a Child Alive' Claims More Famous VictimsThe 'Keep a Child Alive' campaign has taken the form of a rather ironic means of raising awareness. As a strategy to raise funds and familiarity surrounding the pressing HIV/AIDS issues in India and Africa,… [More] |
Enlightening Social Media FixturesThe Twitter Ball by Sarah Turner is an Eco-Conscious & RecycledMost lighting fixtures are content merely to provide some kind of illumination, but the Twitter Ball by Sarah Turner is far more ambitious in its capabilities, composition, and aspirations.
Made almost… [More] | |||||||||
Successful Social Media ProtestsDid James Franco Cancel UCLA Commencement Speech Due to Facebook?James Franco won't be making his scheduled commencement speech at UCLA this year, and many in Westwood think that his sudden withdrawal from the graduation ceremony is directly due to a Facebook protest… [More] |
Collaborative Twitter FundraisingPayPal, eBay & MillerCoors Step Up to #BeatCancerPayPal, eBay and MillerCoors are looking to use Twitter for some large-scale fundraising at the Blog World Expo using the hashtag #beatcancer. The corporations have pledged to donate a penny for every… [More] |
Tweeting Charity ScarvesTwitter Knitter Uses Social Media to Keep the Cold & Needy WarmIn a feel-good project called Twitter Knitter, creative agencies Saint and RKCR/Y&R join forces in trying to keep the cold and needy warm this Christmas season.
The project invites tweeps to share quirky,… [More] | |||||||||
