Virtual Deal Trading

Consumers turn to daily discount aggregators to decide where to buy
Implications - The success of daily deal sites like Groupon indicates that today’s shoppers not only love a good bargain, but one that comes without so much as a click of a button. As hectic lifestyles make comparison shopping more and more difficult, online deal aggregators may become more significant in the shopping experience. Helping consumers take advantage of discounts, they also provide marketers with a different way to geo-target and segment customers.
SCORE: 3.1
Mild Top 6 Examples: 24,102 Total Clicks Feb 10 - Feb 11
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DEMOGRAPHICS
Interactive Student Marketing - LuckyStudent Offers a Unique Student & Brand Interactive Experience
SCORE: 3.5
Warm 2,091 Clicks Pub: Feb 3, 11
Interactive Student Marketing
LuckyStudent Offers a Unique Student & Brand Interactive Experience
LuckyStudent is a new company that improves student life by offering deals and prices on brands. The company offers an interactive experience between students and brands, in which the goal is to provide… [More]
Gay-Friendly Online Discounts - Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
SCORE: 3
Mild 7,864 Clicks Pub: Feb 3, 11
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Fab Deals is following in the footsteps of Groupon and LivingSocial in offering daily discounts targeted towards gay men. Fab.com created 'Big Gay Deal of the Day' after seeing many Groupon deals geared… [More]
Daily Deal Aggregators - Urban Spoils Helps You Sift Through the Savings
SCORE: 3.4
Mild 5,271 Clicks Pub: Sep 26, 10
Daily Deal Aggregators
Urban Spoils Helps You Sift Through the Savings
While group buying sites such as Groupon mean great deals for consumers and a low risk/low cost opportunity to try new products and services, they also lead to information overload. How does a motivated… [More]
Group Buying Sites - Socialbuy Uses Social Media to Find Luxury Bargains
SCORE: 4.5
Mild 6,048 Clicks Pub: Feb 3, 10
Group Buying Sites
Socialbuy Uses Social Media to Find Luxury Bargains
“Group buying” usually evokes images of families at Costco loading shopping carts with toilet paper in bulk; however, the concept is making a modernized comeback via social media, giving consumers access… [More]
One-Stop Deal Aggregators - Dealery Presents the City's Best Deals Without E-mail
SCORE: 3
Mild 2,060 Clicks Pub: Oct 2, 10
One-Stop Deal Aggregators
Dealery Presents the City's Best Deals Without E-mail
Dealery.com is a one-stop shop to get all the daily deals. No need to scour through multiple emails -- just go to Dealery.com to get the day's best deals in your city. Dealery features a one-page "cheat… [More]
Deal-Finding Search Engines - 'Google Offers' is a Worthy Competitor of Groupon
SCORE: 1.1
Untested 768 Clicks Pub: Jan 27, 11
Deal-Finding Search Engines
'Google Offers' is a Worthy Competitor of Groupon
'Google Offers' is a new service by the innovative minds at Google. After their six billion dollar bid to buy out Groupon failed. the company decided to make their own spin-off of the deal-finding services… [More]