Consumers turn to daily discount aggregators to decide where to buy
Implications - The success of daily deal sites like Groupon indicates that today’s shoppers not only love a good bargain, but one that comes without so much as a click of a button. As hectic lifestyles make comparison shopping more and more difficult, online deal aggregators may become more significant in the shopping experience. Helping consumers take advantage of discounts, they also provide marketers with a different way to geo-target and segment customers.
Trend Themes
1. Daily Deal Aggregators - Daily deal aggregators are providing a different way to shop to online bargain hunters and also giving marketers a new way to target potential customers.
2. Group Buying Sites - Group buying sites are expanding their reach and aiming for the luxury market by leveraging social media platforms and attracting collaborations with high-end retailers.
3. Deal-finding Search Engines - Deal-finding search engines like 'Google Offers' are competing with Groupon and opening new opportunities for local businesses to expand their reach and gain new customers.
Industry Implications
1. Retail - Retail businesses have the opportunity to expand their target audience, increase sales and obtain consumer data through daily deal aggregators and group buying sites.
2. Marketing - Marketing professionals have the opportunity to leverage daily deal aggregators and deal-finding search engines to target potential customers and expand brand reach and awareness.
3. Hospitality - Hospitality businesses can leverage daily deal sites and gay-friendly online discounts to attract customers to their establishments and create a niche market targeting specific demographics.
6 Featured, 37 Examples:
352,226 Total Clicks
Date Range:
Feb 10 — Feb 11
Trending:
Mild
Consumer Insight Topics:
