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The Emporio Armani Fall 2010 Campaign is Hazy But Handsome

By: Marissa Brassfield - Published:   Updated: Jun 9 2011 • References: emporioarmani & thefashionisto
Model Marlon Teixeira sizzles in the Emporio Armani Fall 2010 campaign, where he's captured by inimitable photographer Mario Sorrenti in a foggy urban landscape. The apocalyptic setting only makes Teixeira's chiseled features and all-black menswear stand out more.

If the Emporio Armani Fall 2010 campaign is what the end of the world will look like, I'm not frightened. See more shots of Marlon Teixeira above.

Implications - With consumers constantly bombarded with intense imagery, a simple photo campaign comes as a relief to many viewers. This shoot demonstrates that contrasting products with uncluttered backgrounds can aid in selling power. Moreover, as this hazy surrounding suggests, it is not always necessary to show consumers the product in great detail.

Stats for Foggy Menswear Ads Trending: Older & Warm
Traction: 26,233 clicks in 229 w
Interest: 4 minutes
Concept: Emporio Armani Fall 2010 Campaign
Related: 100 examples / 77 photos
Segment: Males, 18-35
Comparison Set: 37 similar articles, including: unsettling imagery, post-apocalyptic menswear, and road warrior bikini fashion.