'Ta Taa Tartan' in Blend Magazine #2 is a gender-bending shoot that pairs plaid menswear with a model donning pin-up makeup usually seen on women. With cherry-red lips and fake beauty marks, this model rocks the season's hottest tartan fashions. From tailored suits to kilts, the editorial rings in autumn beautifully.
See more images from 'Ta Taa Tartan' in Blend Magazine #2 above; I've also included a preview video of the entire issue.
Implications - SECOND SENTENCE MAKES NO SENSE
This pattern is something that works against all the taboos of males in makeup. To penetrate a demographic of people that are looking for something new and eccentricity businesses can create a shocking image like this one of feminized males, it works. Businesses can participate in order to differentiate themselves from others and always staying on the cutting edge.
Why This Trend Is Growing
- Gender-bending Beauty
- Opportunity for businesses to tap into a growing market of consumers interested in breaking traditional gender norms and embracing different expressions of beauty.
- Tartan Fashion
- Chance for companies in the fashion industry to capitalize on the popularity of tartan patterns and incorporate them into their seasonal collections.
- Disruptive Editorial Visuals
- Opportunity for magazines and publications to push the boundaries of traditional fashion editorials by featuring unconventional styles and makeup choices.
Industries Being Reshaped
- Cosmetics
- Opportunity for the cosmetics industry to develop and market products specifically tailored to the needs and preferences of male consumers interested in experimenting with makeup.
- Fashion
- Opportunity for fashion brands to create gender-neutral collections that cater to individuals who want to break the boundaries of traditional gender-based clothing.
- Media/publications
- Opportunity for magazines and publications to embrace unconventional beauty standards and feature more diverse and inclusive content that challenges societal expectations.
