Candid Branding

Consumer parody pushes brands to stay truthful
Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
SCORE: 6.2
V. Hot Top 3 Examples: 197,685 Total Clicks Mar 10 - Feb 11
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Honest Best Picture Posters - The Shiznit Makes Literal Posters for This Year's Nominees
SCORE: 7.2
Viral 94,515 Clicks Pub: Jan 29, 11
Honest Best Picture Posters
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SCORE: 6.7
Viral 98,012 Clicks Pub: Mar 10, 10
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SCORE: 4.5
Warm 5,158 Clicks Pub: Jan 19, 11
Insulting Instant Noodles
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