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Candid Branding
Consumer parody pushes brands to stay truthful
Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
| Score: 6.7 |
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Date Range:235,875 Total Clicks Mar 10 - Feb 11 |
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Featured Examples | |||||||||||
Honest Best Picture PostersThe Shiznit Makes Literal Posters for This Year's NomineesI never wanted to see Black Swan until I saw these honest best picture posters. The Shiznit has given the movie posters of five of this year's best picture nominees a literal makeover.
These honest best… [More] |
Brutally Honest FablesThese Re-Titled Fairy Tales are Sincerely CandidThese re-titled fairy tales are, some may argue, what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about, they intrigue to… [More] |
Best Picture Parody PostersHonest Movie Titles Turn Oscar Dramas to ComediesIt's been said that the Academy Awards does not respect comedic films. Well, it looks like comedy is about to get even with the Oscars with these best picture parody posters. These posters make up a hilarious… [More] | |||||||||
Blunt Candy WrappersCollege Humor Takes a Literal Look at Popular CandyCollege Humor is making it harder to eat candy with their new accurate candy wrappers. These updated wrappers describe popular candies like Reese's and Starburst in the most literal and unflattering way… [More] |
Brutally Truthful PackagingHonest Food Prep Instructions by College Humor are Very BluntCollege Humor is back with a set of hilarious pictures called Honest Food Prep Instructions.
In this latest series, Honest Food Prep Instructions exposes the horrors of preparing your meals. Each picture… [More] |
Insulting Instant NoodlesThese Neatorama Ramen Packages are Brutally FrankThese redesigned Neatorama Ramen noodle packages certainly remind me of my lazy university days.
You don’t have to be a bachelor, broke or sodium-obsessed to find these Neatorama Ramen noodle packages… [More] | |||||||||
