Picturing a giant steak sandwich to advertise this epic meal would have been nowhere near as effective as this PampaVerde Extra Big Burger print. Designed by La Mesa Santiago advertising agency, this campaign relies on the suggestion of size, allowing the viewer to use his imagination.
With face paint covering the subject's mouth, jaw and neck, the PampaVerde Extra Big Burger ad gives this man the appearance of someone with an absolutely enormous mouth. I wonder how big this hamburger really is.
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