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'Once Upon a Time' in VMAN is Like a Little Kid's Fairytale

By: Marissa Brassfield - Published:   Updated: Jun 2 2011 • References: vman & thefashionisto
'Once Upon a Time' in VMAN is an editorial that captures the whimsical fairytale theme we've seen throughout magazine shoots lately. Model Mathias Lauridsen is photographed by Benjamin Alexander Huseby in Vivienne Westwood and Burberry Prorsum.

Nicola Formichetti styled 'Once Upon a Time' in VMAN, and its aesthetic reminds me of a grown-up version of 'Where the Wild Things Are.' See more fantasy-loving shoots below.

Implications - Consumers are currently drawn towards fashion trends which are free and fun, providing relief from the constricting and serious. The recent recession brought with it a surge of DIY and vintage styles because of budget-conscious consumers. This trend has carried on, and companies can capitalize on it by incorporating lighthearted and simplistic designs into their product lines.

Stats for Whimsical Menswear Editorials Trending: Older & Mild
Traction: 9,097 clicks in 243 w
Interest: 4 minutes
Concept: Once Upon A Time In Vman
Related: 88 examples / 68 photos
Segment: Males, 18-35
Comparison Set: 32 similar articles, including: garden fairy fashion, fairytale photography, and fantastical fairytale photography.