Nicola Formichetti styled 'Once Upon a Time' in VMAN, and its aesthetic reminds me of a grown-up version of 'Where the Wild Things Are.' See more fantasy-loving shoots below.
Implications - Consumers are currently drawn towards fashion trends which are free and fun, providing relief from the constricting and serious. The recent recession brought with it a surge of DIY and vintage styles because of budget-conscious consumers. This trend has carried on, and companies can capitalize on it by incorporating lighthearted and simplistic designs into their product lines.