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Transcontinental Menswear

The Jehee Sheen Spring 2011 Collection Blends East and West

— July 25, 2010 — Fashion
The Jehee Sheen Spring 2011 collection brings together North American, European and Eastern Asian fashion influences to create some fresh and interesting pieces.

The traditional pants and blazer are loosened and cut from super-lightweight materials. There are East Asia-inspired pieces with tailoring usually seen on American and European runways. The Jehee Sheen collection for Spring 2011 was definitely designed by someone who is very well-traveled.

Implications - The economic recession may be over, but many consumers are still concerned with spending excessive amounts of money. Incorporating exoticism and styles from around the world ensures that buyers still feel well traveled without emptying their wallet. Companies should consider introducing more exotic styles into their designs.
Trend Themes
1. Global Fashion Fusion - Incorporating diverse fashion influences from various cultures to create unique and affordable styles.
2. Affordable Exoticism - Offering designs that capture the essence of different cultures without breaking the bank.
3. Well-traveled Fashion - Bringing together trends from different parts of the world to cater to consumers' desire for a global fashion experience.
Industry Implications
1. Fashion Design - Opportunity to create innovative designs that blend fashion influences from multiple cultures.
2. Retail - Potential to offer affordable clothing options that feature global-inspired styles.
3. Travel and Tourism - Opportunity to partner with fashion brands to promote and showcase the unique styles of different regions.
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