Fashion does not exist in a vacuum, so the design of the London SS11 Dover Street Market store gives consumers an accurate appreciation for how its ensembles will integrate with the urban environment.
Going through its seasonal "Tachiagari" redesign, the clothing retailer has enlisted the help of Paco Rabanne for the shopfront window and carried out its trademark trade-like interior. Incorporating orange scaffolding, Johnnie-on-the-Spot change rooms and brick, concrete and wooden structural elements, the SS11 Dover Street Market brings the city streets inside with style.
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Concept: Ss11 Dover Street Market
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Segment: Neutral, 18-35
Comparison Set: 42 similar articles, including: behemoth doll boutiques, assembly line stores, and augmented reality retailers.
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