The Bols Genever Wine Crate is Handmade to Perfection

By: Vittoria Natarelli - Published:   Updated: Aug 2 2011 • References: bmb-nyc & lovelypackage
The Bols Genever Wine Crate came about when the wine company, Bols Genever, created a small quantity of one of their stellar wines. This opened up an opportunity for an impressive packaging design to encase the special wine. Each crate is hand-assembled and comes with two wine glasses.

These one-of-a-kind boxes are unique in that its pieces building pieces are chosen randomly during construction, ensuring no two boxes are the same.

Implications - In today's industry where products are constantly being replicated by a wide range of businesses, consumers often desire one-of-a-kind or homemade products. Such products offer exclusive qualities that lead consumers to enjoy a more personal and customized experience when interacting or using a particular product.

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Concept: Bols Genever Wine Crate
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Segment: Neutral, 18-55
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