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Gap Pop-Up Shops Themed Around Pantone Color 'Mimosa'

By: Tinkalicious - Published: • References: psfk
Pop-up shops are popping up all over the place. The latest retailer to cash in on the idea is GAP; they are also combining another aspect of what is hip, the Pantone color palette. Their store located on 5th Avenue in New York is offering t-shirts in several Pantone hues, including the 2009 pick, Mimosa (14-0848).

The color, according to Pantone, invokes optimism, hope, reassurance, warmth, cheerfulness, radiance and versatility, which would be a fitting statement for these turbulent, but hopefully improving, times. The Mimosa shirt is only available at the 5th Avenue store. Stats for Pantone Fashion Trending: Older & Mild
Traction: 6,160 clicks in 310 w
Interest: 4 minutes
Concept: Pantone Fashion
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: gap goes red for aids, 14 hot yellow fashions + pantone innovations, and color-based calendars.