The May 2014 marketing trends reflect the move from indoors to outdoors. The warmer weather means less time spent inside, curled up on the couch watching Netflix and more time enjoying the longer days and catching up with friends on patios and at parks.
In anticipation of this, marketers have focused their time and energy on creating appealing products to complement sunnier days. From ice cream to beer and on-the-go snacks, there are plenty of new products being marketed as the perfect accompaniment for outdoor activities.
From ales branded specifically with hipsters in mind to delicious sodas geared towards the health-conscious, marketers are gearing up for the spring and summer seasons.
For more research on this month's top performing ads and marketing strategies, check out Trend Hunter's Marketing Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
