The Max Shoes 2014 ad campaign gives the stylish wares a bit of personality. Essentially taking the previous year's campaign to the next level, which boasted clever product placement, this time around human faces were completely replaced by the dress shoes and sandals being promoted.
Conceived and executed by Jung Von Matt/Limmat, an ad agency based in Zurich, Switzerland, the Max Shoes 2014 ad campaign reads, "You are what you wear." Hence the supposed morphing into their chic footwear. The campaign was art directed by David Hanselmann with creative direction by Alexander Jaggy. The playful images were shot by photography duo Mierswa & Kluska and tweaked by graphic designers Tanja Jablanovic and Alban Schelbert.
What Makes This Trend Stand Out
- Personified Product Advertising
- Opportunity for brands to create engaging ad campaigns by personifying their products.
- Creative Product Placement
- Potential for brands to innovate by incorporating clever product placement strategies in their advertising.
- Visual Transformation
- Potential for brands to explore creative ways to visually transform objects in advertising.
Sectors Adopting This
- Advertising
- Opportunity for ad agencies to develop unique and captivating campaigns through personified product advertising.
- Fashion
- Potential for fashion brands to showcase their products in unconventional and visually impactful ways, such as creative product placement.
- Photography
- Opportunity for photographers and graphic designers to collaborate on visually transformative projects, like the Max Shoes 2014 ad campaign.
