This Advertisement for MAX Shoes Showcases Clever Product Placement

By: Tana Makmanee - Published: Mar 19, 2013 • References: max-shoes & bestadsontv
With the variety of shoe designs on the market, retailers are often met with the challenge of creating advertisements that will draw in buyers to their brand, and this open mouth shoe ad for MAX Shoes definitely serves to grab people's attention.

While most footwear advertisements simply showcase different images of shoes from different angles, this creative ad takes a different approach by using careful placement of the product to creative an overall striking image. The print ad showcases a woman holding up a shoe, where the sole of the shoe is cleverly placed over her mouth. What this imagery serves to do is create the appearance that the women is opening her mouth in amazement, while in reality it is simply just the circular sole of the shoe.

Looking to portray how amazing and stunning this collection of shoes is, this advertisement does a great job of mimicking a person's shocking expression by creatively placing their unique shoes over their face. Stats for Shoe-Covered Mouth Ads Trending: Older & Average
Research: 19,297 clicks in 165 w
Interest: 3.4 minutes
Concept: MAX Shoes
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: killer competition shoe ads, red carpet shoe ads, and floor-sprawling shoe ads.