The River Island Spring 2014 ad campaign is full of blue skies and sunshine, which complement the vibrant summery fashion being showcased throughout. Although shot at the beach, the images are abstract enough to give the campaign an urban feel as well, which also suit the graphic shirts and bold colors that are made for youthful city dwellers.
Shot by photographer Angelo Pennetta with art direction by Studio Blvd, the River Island Spring 2014 ad campaign stars models Sara Sampaio and Cora Keegan alongside male models Ronald Epps and Josh Beech. The United Kingdom-based retailer enlisted the four to feature a short shorts and fun tops for the spring and summer seasons. The looks were put together by stylist Beth Fenton. The looks are appropriately casual.