Karlie Kloss looks stunning for this Frame Denim Spring 2014 ad. She's seen posing in a black and white portrait on roller skates, which is pretty unconventional for a model.
The model is wearing all-white in the ad (including the roller skates), with the look including denim jeans and a one-strap white top. The result is extremely sensual, which is exactly what the art directors were going for in this ad. This look is actually a throwback to the 70s, as Kloss looks like she could be heading to the skating disco (granted she would be one of the best looking people there). Perhaps this ad for Frame Denim will bring on a new wave of retro 70s fashion.
What's Driving This Trend
- Retro 70s Fashion
- Opportunity for clothing brands to embrace the nostalgia and bring back popular 70s styles to attract customers.
- Unconventional Model Poses
- Opportunity for brands to break the mold and feature models in unique and unexpected ways to capture attention and create a memorable brand image.
- Sensual Advertising
- Opportunity for brands to use sensual and provocative imagery to appeal to their target audience and create a strong emotional connection.
Who This Affects Most
- Clothing and Fashion
- Opportunity for fashion brands to design and produce retro-inspired clothing lines to cater to the demand for 70s fashion.
- Advertising and Marketing
- Opportunity for marketing and advertising agencies to create unconventional and attention-grabbing campaigns by featuring models in unexpected poses.
- Entertainment and Media
- Opportunity for entertainment and media companies to create content that embraces sensuality and provocation to attract and engage audiences.
