There is something so visually appealing about this new crafty branding identity for Mild Whistle. With a bold color palette that focuses on just three hues: a warm white, a turquoise blue and an understated bronze, the design whizzes at Oddds get it just right.
Able to intertwine both a contemporary look and a slightly historical symbolic look at the same time, this crafty branding identity is bound to get Mild Whistle a whole lot of attention. The design team also made the perfect choices when it came to the casual bold typeface, the simple random illustrations used to give a little flair, the shapes used and the touch of glam with the use of bronze.
“Mild Whistle identity stems from a paradox effect surrounded by a combination of funk layering beyond formality. Like a gentle thunder – where two opposites or complexities brings about the designer’s works as it; being louder than what the designer intends,” says the team from Oddds.