The Etam Spring 2014 swimwear ad campaign is appropriately full of sunshine, which will get women itching to have such heat spread along their bared bodies come the summer season. Until then, they will simply have to get prepared for some much needed time near the sand and surf by indulging in a few of these great two-pieces.
Full of basics that range in classic patterns including stripes and florals, the Etam Spring 2014 swimwear ad campaign showcases beach staples that aren't interested in reinventing the wheel. Instead, the pieces are timeless replacements to that old bikini women refuse to remove from their closet. The Etam Spring 2014 swimwear campaign stars Romanian top model Andreea Diaconu.
Key Themes Behind This Trend
- Timeless Swimwear
- Opportunity for fashion industry to focus on creating swimwear pieces that last beyond just one fashion season.
- Beach Staple Revamp
- Opportunity for swimwear and beach gear industry to innovate and revamp classic designs with new fabrics and technologies.
- Seasonal Advertising Campaigns
- Opportunity for marketing and advertising industry to create seasonal campaigns that leverage emotion and anticipation for upcoming seasons.
Where This Applies
- Fashion
- The fashion industry can capitalize on creating timeless swimwear pieces to meet consumer demands.
- Swimwear and Beach Gear
- The swimwear industry has the opportunity to innovate and revamp beach staples with new fabrics and technologies.
- Marketing and Advertising
- The marketing and advertising industries can leverage seasonal campaigns to heighten consumer anticipation and awareness of upcoming trends.
