Marking a new global partnership between Land Rover and Virgin Galactic, the Land Rover Discovery Vision Concept was recently unveiled alongside a full-sized replica of Virgin's SpaceShipTwo VSS Enterprise, putting two innovative brands side-by-side.
Land Rover's Discovery was first introduced 25 years ago and with its Discovery Vision Concept, the brand is truly ushering in a "new age of discovery" on this anniversary.
The unique partnership between Virgin Galactic will have both brands looking ahead by supporting future generations when it comes to education and careers in the fields of math, science, engineering and technology. The pairing of Virgin Galactic and Land Rover will also mean that a fleet of Land Rover vehicles will be used at the Virgin Galactic test center in California's Mojave Desert.
What's Driving This Trend
- Global Partnership
- There is a disruptive innovation opportunity for brands to form global partnerships and collaborate on mutually-beneficial projects.
- Education and Technology
- The intersection of education and technology presents an innovative opportunity for brands to support future generations and promote STEM fields.
- Test Center Collaboration
- Brands can explore disruptive innovation opportunities by collaborating on test centers and leveraging each other's expertise and resources.
Who This Affects Most
- Automotive
- The automotive industry can leverage global partnerships to drive innovation and collaborate on futuristic concepts.
- Aerospace
- The aerospace industry can benefit from collaborations with automotive brands to enhance their test centers and share technological advancements.
- Education
- The education industry can explore partnerships with automotive and aerospace brands to promote STEM education and prepare future professionals.
