The Gas Jeans Summer Woman 2014 ad campaign may adhere to a rocker chic style throughout the photoshoot thanks to the consistent braided hairstyle and smokey eyes, yet each still boasts an additional different theme. Showing women how to embrace a variety of styles with denim at its core, it focuses on everything from lace and Canadian tuxedos to nautical stripes and more.
Shot by photographer Giampaolo Sgura, the Gas Jeans Summer Woman 2014 ad campaign stars Hungarian model Barbara Palvin alongside male model Mariano Ontanon. The images were captured in studio against a grey backdrop. Biker denim jackets, acid wash denim dresses and short jean shorts all make an appearance in the sexy ad campaign.
What Makes This Trend Stand Out
- Rocker Chic Fashion
- Opportunity for brands to incorporate a rocker chic style into their denim fashion campaigns.
- Variety of Denim Styles
- Designers can showcase the versatility of denim by featuring different styles such as lace, Canadian tuxedos, and nautical stripes.
- Studio Photography
- Photographers can explore creative concepts in studio photography by experimenting with different backdrops and lighting techniques.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the rocker chic trend by creating denim collections that cater to this style.
- Photography
- Photographers can offer their expertise in studio photography to fashion brands looking to create impactful ad campaigns.
- Modeling
- Models with a rocker chic look, like Barbara Palvin, can find opportunities to work with denim brands and showcase their diverse range of styles.
