The Pierre-Louis Mascia SS14 lookbook is vibrantly artistic and urban. Interestingly, instead of showcasing the actual scarves the French designer is becoming well-known for, they are depicted in a gorgeous set of illustrations that really show how much of an art form they really are. Considering that Mascia has studied everything from the art of traditional Japanese Washi papermaking Illustration at l’Ecole des Beaux-Arts, this should come as no surprise.
Yet the Pierre-Louis Mascia SS14 lookbook was illustrated by Alexandre Korobov, an artist based in Paris, France. The catalog not only depicts the popular scarves, but also the equally bold jackets that boast a profusion of prints and mixed materials. The images are fairly photo realistic.
What's Driving This Trend
- Illustrated Scarf Lookbooks
- Opportunity for fashion brands to showcase their products in a unique and artistic way through illustrated lookbooks.
- Vibrant Patterns
- Demand for vibrant patterns in fashion and accessories, creating opportunities for designers to experiment with bold and eye-catching designs.
- Urban Artistic Style
- Rise of urban artistic style in fashion, leading to opportunities for designers to incorporate street art elements into their collections.
Who This Affects Most
- Fashion
- Fashion industry can leverage illustrated lookbooks and vibrant patterns to engage with consumers and drive sales.
- Art
- Opportunity for artists to collaborate with fashion brands and create illustrations for lookbooks and product catalogs.
- Graphic Design
- Demand for graphic designers with expertise in creating vibrant and eye-catching patterns for fashion accessories.
