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The Kit Kat Have a Break Campaign is Reassuringly Surreal

 - Apr 4, 2014
References: jwt & adeevee
The Kit Kat Have a Break ad campaign shows just how powerful this chocolate bar is. It can result in people taking breaks from even the most catastrophic events such as a perfect storm out at sea. Not to mention more surreal situations as a volcanic hell and a terrifying roller coaster. All of these scenarios have a second thing in common aside from the chocolate, the eater is having a much better time than his or her co-workers.

Conceived and executed the by JWT ad agency branch based in London, United Kingdom, the Kit Kat Have a Break ad campaign was art directed by Christiano Neves with creative direction by Russell Ramsay. The imaginative images were shot by photographer Salamagica.