The Kit Kat Have a Break ad campaign shows just how powerful this chocolate bar is. It can result in people taking breaks from even the most catastrophic events such as a perfect storm out at sea. Not to mention more surreal situations as a volcanic hell and a terrifying roller coaster. All of these scenarios have a second thing in common aside from the chocolate, the eater is having a much better time than his or her co-workers.
Conceived and executed the by JWT ad agency branch based in London, United Kingdom, the Kit Kat Have a Break ad campaign was art directed by Christiano Neves with creative direction by Russell Ramsay. The imaginative images were shot by photographer Salamagica.
Catastrophe-Avoiding Chocolate Ads
More Stats +/-
Deadly Prankster Commercials
Fashion Editorial-Like Travel Ads
Abruptly Ended Fairy Tales
Exploding Yogurt Ads
Upside Down Smile Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.