The Haribo Gummy Bears ad campaign targets those who want to lead a healthy lifestyle without sacrificing all of the fun stuff that goes hand in hand with a bad lifestyle. For instance, these gummy candies may be chock full of sugar, but the Japanese brand is showing its customers blatantly just how much fruit they are made out of as well.
Conceived and executed by HAW, an ad agency based in Hamburg, Germany, the Haribo Gummy Bears ad campaign has turned the different gummy bears into the fruit they are flavored. From strawberry to lemon and green apple, it is more than artificial flavor that gives them their tasty existence. Overall, the Haribo Gummy Bears ad campaign highlights the candy's fruity freshness in a minimalist way.