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Selling Appreciation

Brands recognize unappreciated heroes to enhance ads with emotional appeal

Implications - Creating circumstances that strike a personal cord, brands are utilizing themes of appreciation to give thanks to influential, yet uncommonly recognized archetypes like moms and Good Samaritans. By showcasing acknowledgements of broad personality types, brands enable consumers to see themselves in the characters celebrated, creating a deeper emotional attachment.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
179,667 Total Clicks
Date Range:
Apr 14 — Feb 15
Trending:
Untested
Consumer Insight Topics:

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